Monday, October 05, 2015

What the hell is happening to Peanuts?

No, we're not just talking about their new tie-in.


Yes, once upon a time, Peanuts meant Dolly Madison.

Couldn't get through an ABC special without the hawking of Dolly Madison snack cakes.

Yes, Little Debbie does seem a step down for the comic strip based characters who were once too good for Hostess.

November 6th, the back of the Little Debbie's box proclaims, a new Peanuts movie is released.


November 6th is a month away.

Where's the marketing outside of a box of Little Debbie's?

Turns out there's a Twitter feed.

And a Facebook page -- with less than a half-million "likes" (366,739 likes), so clearly there is a marketing problem.

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