The establishment media has provided the vehicle by which this campaign has been waged. Outlets such as the Guardian, the New York Times,
cable news channels, the ABC and tabloid media, have faithfully paired
Julian Assange’s name and face with selected negative terms, concepts
and emotions, over and over and over again, priming automatic
unconscious negative emotional responses to Julian Assange.
This has served to foster emotional receptivity to demonising,
misleading, counter-factual narratives on Julian Assange, along with
narratives that rationalise and minimise his persecution, all of which
have been woven from distortion, omission and outright fabrication. The
scale of the censorship by omission, including media blackouts on
critical pieces of information that undermine official narratives, has
been staggering.
In the context of collective violence and atrocity, media that smear
targets in this way function as instigators. Their role is to incite
passive by-standing by creating what psychologists call an “atrocity
generating situation.” In atrocity-generating situations, brutality is
normalised and victims are demonised, dehumanised and debased, causing
the public to morally and emotionally disengage from their abuse.
-- Lissa Johnson, "Clinical psychologist Lissa Johnson: They are trying to break Assange 'physically and psychologically'" (WSWS).