What's the future of AMAZON?

The greed of the streamers.  If you haven't noticed 2023 was the drop off in new content.  We'll see even less this year.  Yet the prices continue to soar.  And when not increasing their prices, they seem to be all trying to add advertising.  Marco Quiroz-Gutierrez (FORTUNE) reports:

Amazon spends billions of dollars every year on programming for its Prime Video platform and now it wants customers to pay up or get used to seeing ads on their favorite shows.

On Monday, the tech giant made ad-supported streaming the default on Prime Video for its more than 200 million subscribers. The company originally announced the plan in September, saying that ​​it was needed, “to continue investing in compelling content and keep increasing that investment ...” 

Maybe it wouldn't be so bad if it was another streamer?  No, not MAX.  MAX is the worst streamer that has nothing to offer but those ridiculous and crappy shows from Chip and Joanna and the other basement dwellers.  AMAZON really doesn't offer that much original content.  Not any worth watching.  We watch REACHER and we're watching EX PATS.  If AMAZON serves up two series worth watching a year, that's considered epic for them.  

Maybe it's also the fact that, unlike HULU, AMAZON didn't start out with ads.  Want to skip them?   Quiroz-Gutierrez explains:  

Amazon claimed in its original announcement that Prime Video will show fewer ads than regular TV or other streaming services, but those who want to avoid them altogether will have to pay an additional $2.99 per month on top of the $14.99 monthly fee that already exists.

Expect even more advertising to come in AMAZON's future.

Need a scary thought?

How long exactly is AMAZON's future?

It will go the way of many brick and mortar stores one day.  When that day happens, do we kiss goodbye all the streaming films we've bought from AMAZON?  All the music?  All the books for KINDLE?