Everybody loves to make money -- especially The Kellogg Company.
When you can't develop any new ideas, how about you try to find a way to sell the same product twice?
If that spells success to you, get your resumes over to Kelloggs.
In the meantime, consider POP TARTS.
Wait, you've had POP TARTS, you've loved them for years.
Now they want you to also try POP TARTS BITES -- "TASTY FILLED PASTRY BITES."
They're about the size of a FROSTED MINI-WHEAT.
They taste a lot like a POP TART -- but minus the hard edges of a TART. It's all soft and mushy.
If that sounds like fun to you, make a point to pick up a pouch. Yes, they come in a little bag, not in a box like the POP TARTS you know and love. Even bought in a box, you'll find the box contains individual pouches.