It's appropriate to wonder what a “movement” really is these days. Maybe
movements nowadays are really brands, to be evoked and stoked by
marketers and creators when needed. But it's hard to imagine a brand
transferring the power from the wealthy to the poor. It's hard to
imagine a brand being accountable to its membership, even if you could
be a member of a brand. And it's impossible for a brand to prefigure, to
get us ready to imagine and become the kind of people we'll need to be
to build the new world after capitalism.
-- Bruce A. Dixon, "Where's the #BlackLivesMatter Critique of the Black Misleadership Class, or Obama or Hillary?" (Black Agenda Report).