The presidential campaigns of Democrats and Republicans are no more about placing issues before the US public than competing commercials for new cars or bottled water are about the facts. Brought to us by the same corporate marketers that sell us lifestyles and beer, mainstream presidential campaigns aim to establish and exploit visceral, fact-proof loyalties to the brand of a party or candidate. The fact-proof nature of the Obama brand, and the lengths corporate media go to protect it were on prominent display during the candidate's brief visit to Israel Palestine this week.
Barack Obama's smiling brown face and Kansas-Kenya parentage are key elements in the Obama brand, that hazy image of progressive, post-racial transformation at home and abroad which lie at the heart of his appeal. At the same time, Barack Obama is committed to preserving what he calls Israel's “identity as a Jewish state”, the polite term for what much of the rest of the world recognizes as an apartheid state.
-- Bruce Dixon, "Obama (and Big Media) Turn Blind Eye to Israeli Apartheid" (Black Agenda Report).